Blockchain

Company

---

Florida

[EST] 9:30 AM

New york

[EST] 9:30 AM

Washington

[EST] 9:30 AM

Buenos Aires

[ART] 1:30 PM

IT’S NOT ABOUT IDEAS, IT’S ABOUT MAKING IDEAS HAPPEN IT’S NOT ABOUT IDEAS, IT’S ABOUT MAKING IDEAS HAPPEN IT’S NOT ABOUT IDEAS, IT’S ABOUT MAKING IDEAS HAPPEN IT’S NOT ABOUT IDEAS, IT’S ABOUT MAKING IDEAS HAPPEN IT’S NOT ABOUT IDEAS, IT’S ABOUT MAKING IDEAS HAPPEN

New Balance Realchain

NB Realchain aims to help solve the counterfeiting problem in the clothing industry, starting with exclusive and limited edition shoes.

  • ● Tangem Cards
  • ● NFC Technology
  • ● Cardano Blockchain
  • ● OMN1S
NB

Problem to solve

Combat counterfeiting of New Balance products that are sold as "originals" on the secondary market.


About the solution

New Balance RealChain aims to solve the ownership problem related to collectible consumer goods, like exclusive and limited edition shoes. The shoes are shipped with a chip that can be scanned with NFC using the NB Realchain mobile app to verify its authenticity against the Cardano Blockchain.

Challenge →

We have implemented not only the native android and IOS apps but also the middleware involved, using Tangem technology to communicate with NFC cards, storing and reading encrypted information inside them.

Why Blockchain?

Blockchain has the benefit of bringing immutable records that guarantee authenticity of a product from its inception until it reaches its end customer.